Marketing Opportunities

BRECKLAND on-line DIRECTORY (BOLD) YOUR MARKETING ARM

Why you should be listed on the site.

The Breckland Directory team has many years experience in marketing and sales activity and knows the area very well. They can work with businesses to look at the best marketing activity to suit individual budgets and to deliver measurable results.

Ongoing marketing of the site will include,
  • Communicating to two different audiences
    - Businesses to get involved
    - Consumers to use the site

  • An awareness campaign to establish the brand – Love Business, Love Breckland. - BOLD
  • Leafleting industrial estates, high streets in towns and through partners to raise awareness and encourage use of the site
  • Regular electronic newsletters to businesses and consumers
  • Links to other sites and vice versa
  • Constantly updated news and what’s on listing, on the site
  • Special offers on site
  • Talks to business networks and local interest groups
  • Press releases to local and national press
  • Annual verification of details with every business on the site
  • Poster/leaflet campaign targeting consumers
  • Mailings through professional service companies
  • Telemarketing – communicating messages
  • Ongoing development of new ideas to promote Breckland as the place to do business

YOU CAN TAKE ADVANTAGE OF THE HEIGHTENED MARKETING AWARENESS BOTH ONLINE AND OFFLINE WITH ONE OF THE FOLLOWING OPPORTUNITIES

  1. Enhance your listing on the site – appear at the top of a search and add additional information to your listing to really “stand out from the crowd”
  2. Place an advert in one of the few stand alone boxes on the site
  3. Join our leaflet drop to all the industrial estates and high street businesses on Breckland – The BUG book
  4. Sponsor the results pages
  5. Increase your presence with multiple listings on the site


Contact Juliet Perry on 08456 345 185 for more details.

FOR A FREE MARKETING DIAGNOSTIC of your business contact Valerie Bullard on 08456 345 185



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